These are knowledge, awareness and perception Studies that measure the level of awareness, emotional proximity and drive for action by audiences. The exercise helps a great deal in ensuring budget efficiencies.
These include Brand Health Checks, Culture Analysis, Customer Experience Surveys, Customer Education Surveys, Stakeholder Assessments, Usability Testing and Taste Tests. You can coin them however you want, but what remains key is how the data collected and analyzed can help you grow once you’ve uncovered audience/market needs, wants and opportunities.
Whether the task is to communicate a message, position your brand or develop a place brand, our strategies are evidence based - informed by insights. The solution becomes targeted with culturally relevant tactics. Our approach creates real connections for real impact.
We come in when your work requires you to work collaboratively with a community of interest to bring about social and behavioral change. We offer project facilitation; identifying groups, mobilization of resources and people of influence and providing guidance in seeing your idea through to fruition. Community engagement is Corporate Social Investment, Community Project Sponsorships, Partnerships or Collaborations.
